Thoughts on Law and Life

The Official Blog of Astrab Legal Services LLC

Starting Your Own Business Series (Part II-Passion)

After a long absence due to business development work and other issues, I am back to blogging and will make my best efforts to maintain a daily post on this site. I had a post a couple of weeks ago that was the start of a series on starting your own business and discussed buy-in issues with regard to a spouse or significant other as a critical issue that must be addressed before any further planning is contemplated.

Today’s blog deals with deciding what to do with the business that you want to start. This may seem like common sense, but in the quest for easy money it is an area often overlooked and can doom a start-up business if not thought out properly.

My advice is to take a self-inventory and think about what you have done in the past on both a personal and professional level that has really brought out your passion. I believe that having passion is a primary key to developing a successful business. If you have no passion for something, but are merely excited about the concept, you will burn out quickly and wonder why in the world you decided to pursue the venture in the first place. Take a look at the mortgage industry – I am willing to bet that in your town a significant percentage of empty storefronts in strip malls were formerly occupied by mortgage brokers. In most instances, a wannabe entrepreneur took a look at the business environment a few years ago and saw that folks in the mortgage industry were making lots of quick easy money. The thought of “I want to be there too” came into the person’s mind and he or she quickly threw together a business. The mistake here was that the person did not look beyond the quick buck to see what was going on in the industry, such as market saturation and the clearly apparent bubble that was beginning to form in the sub-prime market. The result became that Joe, who used to work as a cell phone salesman and had no experience at all selling mortgages, got a couple of similarly inexperienced friends together, obtained a license and threw up a shingle. When the market took its inevitable downfall, selling mortgages was no longer appealing, and as the group had no collective passion for the industry, they simply gave up and folded the business.

We’ll use Joe again for a more positive example. Joe, in addition to being a cell phone salesman, was also a black belt martial artist. When he was not selling cell phones he was at a training facility not only learning but also teaching his art to less experienced students. He had a passion for the sport and knew it inside and out. What Joe should have considered was opening his own small martial arts training facility where he could use his experience and passion to not only teach his art, but also make some money while doing it. This is a pretty simplified example and does not take into consideration Joe’s business skills, market research, start-up costs, etc. What it does take into account, however, is his passion. If you have the passion for something then the rest of the pieces can fall into place much easier.

Take some time and think about why you want to start your small business…Is it because you truly have a passion for the point of the business or is it because you see the potential for a large, quick monetary gain? There will be rough times in any business – it will take your passion to get you through those rough times and onto the next level. Instead of reaching your monetary goals in six months it may take two or three years, but the trade-off is worth it!

If you are considering starting your own small business, I’d like to help. I have assembled a multi-disciplinary team that includes representatives from the accounting, insurance, banking and financial services industries to aid you in getting started, building on what you have in place already or saving what you have built from impending financial disaster. I can be reached at (216) 577-0013 or astrablegal@sbcglobal.net. There is no question that the economy is in danger – don’t let your business or dream go down because some Wall Street goof-offs could not get their houses in order!

Michael K. Astrab is the principal attorney for Astrab Legal Services LLC, located in Cleveland, Ohio. He may be reached at (216) 577-0013 or via e-mail at astrablegal@sbcglobal.net. This blog is designed for informational purposes only and does not constitute legal advice. You should ALWAYS seek out the advice of an attorney and financial professionals before starting a business.

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February 26, 2009 - Posted by | Financial, Law, Legal, Life, sales & marketing, small business | , , , , , , , , , , , , , ,

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